Peabody's Campaign

Peabody’s is a family owned restaurant located in the Tampa Palms area. Offering a fully stocked bar and various entertainment options, Peabody’s offers a unique experience for its customers.

Residents in the Tampa Palms area are generally aware of Peabody’s as an establishment, however lack awareness for Peabody’s new renovation, their bottled wing sauce available for purchase, and social media.

The goal of this campaign is to increase awareness of what Peabody’s has to offer and change the public’s view of Peabody’s while bringing in new customers and increasing revenue.

Target Audience

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Goals & Objectives

Improve consumer attitude and acceptance towards Peabody's.

This campaign is intended to increase revenue by 10% during June - September of 2022.

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Messaging

1

3

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Peabody's has updated and added new forms of entertainment
Renovations have emitted a whole new atmosphere in the restaurant
Peabody's follows proper COVID-19 cleaning procedures for a clean and safe environment

Peabody's has over 40 TV's, allowing for easy and convenient viewing of live sporting events
Offer multiple foosball and pool tables, dart machines, arcade games, and air hockey

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2

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Peabody's offers multiple drink specials and sample testings to increase sales
The restaurant's famous wing sauce is bottled and available for purchase
Peabody's provides personalized menu items for vegetarian customers

Through messaging we will be able to highlight Peabody's key features, while making them accessible to the target audience. Below are some examples of headlines that do exactly that.

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Tactics

SEO Marketing

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USF Radio Ad

“Hey all you Bulls out there! Looking for plans tonight? Now you’ve got them. Come on out to USF’s local bar, Peabody’s, for a night of fun, friends, and drinking. Monday night is all about giving back to college students so don’t forget to bring your student ID! Students who have their ID can get up to one free hour of pool with their friends. Whether you're into foosball, darts, pool, basketball, or video games – Peabody’s has it all. Peabody’s is located on Amberly Drive off of Bruce B Downs. If you haven’t checked it out by now, what are you waiting for?”