La Alcool by La Croix
"Bringing the Bar to You "
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For an Advertising Creativity class my team and I created an integrated campaign for a product extension of the sparkling water brand, La Croix.
La Croix is a top contender in the sparkling water market, so we created a spiked version of the classic sparkling drink. Various companies have launched spiked sparkling water drinks, but none are actual sparkling water companies themselves. We created a spiked sparkling water from the sparkling water experts.
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Presenting La Alcool x La Croix
La Alcool x La Croix Brings the Bar to You with classic bar favorites, but without all the calories and sugar
We launched three staple flavors to start out with: Lime Mojito, Coconut Piña Colada, and Berry Rosé.
The target audience for this campaign includes trendy and on the go young adults ages 21-35 years old who enjoy la Croix and mixed drinks. Those who are health conscious, but still wants to have a good time.
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Below are three print ads that introduce the three launching flavors of La alcool that would be featured in select magazines, social media platforms, and flyers.
Public Relations Event: La Alcool Pop-up Tour
To advertise our pop-up tour, we created a separate section in our microsite including tour dates and an option to vote for the newest flavor. To bring attention to the site, we shared it on La Croix's official Instagram via posts and stories.